Update page with SEO improvements

1 files changed, 17 insertions, 17 deletions

diff --git a/content/_index.md b/content/_index.md
index 2cd776e..4b06e8a 100644
--- a/content/_index.md
+++ b/content/_index.md
@@ -1,41 +1,41 @@
 +++
-title = "Holistic Tech Services"
-description = "Rubén Beltrán del Río is a freelance software engineer that offers a wide-range of services, including native iOS and macOS development, web development, backend services, infrastructure, as well as organizational and leadership consulting for tech teams."
+title = "Holistic Tech Services to help your team build."
+description = "Freelance Software Engineer | iOS, macOS, Web & Backend Development | DevOps & Engineering Leadership Consulting"
 +++
   <section id="introduction">
     {% window(title="Welcome.") %}
         <img src="/img/selfie.png" alt="A pixel-art portrait of Rubén doing a peace sign and sticking his tongue out" />
-        <p>Howdy! I'm Rubén, a freelance full-stack software engineer based in Berlin. Looking for some help with your project? I might be able to help!</p>
+        <p>Howdy! I'm Rubén Beltrán del Río, a freelance software engineer based in Berlin. I build iOS and macOS apps, web applications, backend services, and help teams with technical leadership. Looking for some help with your project? I might be able to help!</p>
     {% end %}
   </section>
   <section id="services">
     <section>
       <h2>I can help you build.</h2>
       <ul>
-        <li><strong>Websites</strong> that are fast, accessible and search engine optimized.</li>
-        <li><strong>Native apps</strong> for iOS, iPadOS or macOS.</li>
-        <li><strong>Backend Services</strong> with great observability, clear documentation, and made to scale.</li>
-        <li><strong>Data Pipelines</strong> from tracking planning, to data warehouse extract-load-transform pipelines that give you accurate and actionable information.</li>
-        <li><strong>Infrastructure</strong> that can tie all your services, documented as code.</li>
+        <li><strong>Fast, accessible websites</strong> with SEO optimization and cutting edge web development best practices.</li>
+        <li><strong>Native iOS, iPadOS, and macOS apps</strong> using Swift, Catalyst, SwiftUI, or UIKit.</li>
+        <li><strong>Scalable backend services</strong> with great observability, clear documentation, and cloude-native infrastructure.</li>
+        <li><strong>End-to-end data pipelines</strong> from tracking planning, to <abbr title="Extract-Load-Transform">ETL</abbr> workflows that deliver accurate and actionable analytics insights.</li>
+        <li><strong>Infrastructure as code</strong> that can orchestrate and manage all your services on AWS, Scaleway, Azure or any cloud provider.</li>
       </ul>
     </section>
     <section>
       <h2>Optimize and improve.</h2>
       <ul>
-        <li><strong>Supply chain analysis</strong> to reduce risk from dependencies across different packaging ecosystems.</li>
-        <li><strong>Automate</strong> code quality and deployment.</li>
-        <li><strong>Reduce cloud cost</strong> by optimizing your resource usage, plans and overall architecture.</li>
-        <li><strong>Optimize Large-Language-Model</strong> usage by creating custom tooling and Model Context Protocol (MCP) servers.</li>
+        <li><strong>Supply chain analysis</strong> to reduce risk from dependencies across different languages and packaging ecosystems.</li>
+        <li><strong><abbr title="Continuous Integration">CI</abbr> &amp; <abbr title="Continuous Delivery">CD</abbr> automation</strong> to improve code quality, testing, and deployment.</li>
+        <li><strong>Cloud cost optimization</strong> through right-sizing, architecture improvements, and spending analysis for AWS, GCP, Azure and other cloud providers.</li>
+        <li><strong><abbr title="Large Language Models">LLM</abbr> integration &amp; optimization</strong> using custom tooling, prompt engineering, and Model Context Protocol (MCP) servers.</li>
       </ul>
     </section>
     <section>
       <h2>Or help your team go fast.</h2>
       <ul>
-        <li><strong>AI Transformation</strong>: Teach your organization how to work with AI, and build the right tools to support it.</li>
-        <li><strong>Upskill Your Team</strong>: Bring your team up to speed with new technologies, architecture patterns or processes.</li>
-        <li><strong>Product Engineering Mindset</strong>: Bring product and engineering closer together.</li>
-        <li><strong>Experimentation mindset</strong>, help your team learn how to design, execute, and interpret experiments.</li>
-        <li><strong>Systems Analysis</strong>: Streamline your operations by understanding how your team, resources and processes come together, finding chokepoints, and reducing waste.</li>
+        <li><strong>AI transformation</strong>. Teach your organization how to work with AI, and build the right tools to support it.</li>
+        <li><strong>Upskill your team</strong>, and bring them up to speed with new technologies, architecture patterns or processes.</li>
+        <li><strong>Build a product engineering mindset</strong> and ehelp your product and engineering teams speak the same language, and work closer together.</li>
+        <li><strong>Experimentation mindset</strong> to enable your team to design, execute, and interpret A/B tests and multivariate experiments.</li>
+        <li><strong>Systems analysis</strong> to streamline your operations by understanding how your team, resources and processes come together, finding chokepoints, and reducing waste.</li>
       </ul>
     </section>
   </section>