+++
title = "Holistic Tech Services"
description = "Freelance Software Engineer | iOS, macOS, Web & Backend Development | DevOps & Engineering Leadership Consulting"
+++
  <section id="introduction">
    {% window(title="Welcome.") %}
        <img src="/img/selfie.png" width="50" height="50" alt="A pixel-art portrait of Rubén doing a peace sign and sticking his tongue out" />
        <p>
        Howdy! I'm Rubén, a freelance software engineer and technical leader
        based in Berlin. I love building software and helping teams figure out
        <em>how</em> to build: how systems of people and technology, processes,
        and culture can make the difference between chaos and meaningful work.
        </p>
    {% end %}
  </section>
  <section id="intro" class="columns">
      <article>
        <p>I've spent over 20 years helping teams — whether it's startups
        just shipping their first product, to scale-ups experiencing growing
        pains. As a tech lead, I've seen this familiar picture: legacy systems
        that hinder more than they help, unpredictable release cycles that
        add more bugs than value, and teams good at moving code but not
        moving the needle.</p>
      </article>
      <article>
        <p>I work <strong>holistically</strong> because problems rarely have
        their root in just one place. A slow release pipeline that looks like
        a technical issue reveals itself to be a trust problem when you look
        under the surface. A product launch failing to achieve its goals seems
        like a clear case of poor planning, but instead reveals how different
        parts of the organization have a different language and view of reality.
        I help teams understand the big picture, and find solutions that can
        address their problems at every level.</p>
      </article>
    </section>
  <section id="services" class="columns lighttexture">
    <article>
    <h2>How I Can Help.</h2>
    <p><strong>Sometimes you need someone to roll up their sleeves and build</strong>: Plan a system, put your product in your customers' hands, and have an infrastructure you can trust not to wake you up at night.</p>
    <p><strong>Sometimes you need help seeing the problem clearly</strong>: A second pair of eyes on a difficult problem, a diagnosis of why things seem harder and slower than they should, or a training that can change the way your team works.</p>
    <p>I can do both.</p>
    </article>
    <article>
    <h2>What Does That Look Like?</h2>
    <p>One team's releases took months and shipped broken. I helped them
    move to predictable weekly releases that consistently shipped with zero
    major bugs.</p>
    <p>Another team's website took over 2 seconds to load. We got it under
    100ms at the 95th percentile, which helped SEO rankings climb steadily
    afterwards.</p>
    <p>And one of the most common problems I encounter: several teams were
    fighting a legacy system and spending their days fighting fires. We deleted
    hundreds of thousands of lines of code, and started with a simple system
    that led the team to finally work on new features and improvements.</p>
    </article>
  </section>
  <section id="book" class="columns darktexture">
  <article>

  ## Let's talk!

  You can book a call or send me an e-mail to tell me about your project or problem. I might be able to help!

  <a role="button" href="https://fantastical.app/rbdr/initial-consultation">Book a call.</a>
  <a role="button" href="mailto:hello@work.bdr.sh?subject=Howdy%2C%20I%27d%20like%20to%20work%20with%20you%21&body=Hi%20Rub%C3%A9n%2C%0D%0A%0D%0AI%20saw%20the%20contact%20form%20on%20your%20website%20and%20would%20like%20to%20see%20if%20we%20can%20work%20together%20on%20my%20project%3A%0D%0A%0D%0A%3CTell%20me%20a%20bit%20about%20your%20project%20here%3E%0D%0A%0D%0ABest%2C%0D%0A%3CYour%20Name%3E"><label>Send an e-mail.</label></a>
  </article>
  </section>